Anna Perrotta - the Visionary Merging Milanese Elegance with Dubai's L

Anna Perrotta, an Italian visionary in the luxury world, transitioned from modeling for major brands to a powerhouse career in jewelry and fashion. Graduating in Economics from Bocconi University, she honed her skills at DoDo and Pomellato, overseeing sales and wholesale strategies. In 2017, she relocated to Dubai, introducing European luxury brands like Paola Graglia and Imperial Fashion to the UAE market through strategic partnerships and events. Today, as founder of Artemis Luxe, she bridges cultures, empowering women and redefining experiential marketing for global luxury.

Born and raised in Italy, she discovered her passion for luxury as a teenager while modeling for major Italian brands in Milan, immersing herself in the world of fashion and craftsmanship. This early exposure to high-end aesthetics and design sparked a lifelong fascination with the artistry behind luxury goods. After completing her education, Perrotta pursued a degree in Economics from Bocconi University, one of Italy's premier business schools. Her academic background equipped her with strong analytical skills and a deep understanding of market dynamics. Initially, she ventured into the media sector with RCS Media Group and the automotive industry at GM, honing her expertise in sales and business development. These roles, while valuable, did not fully satisfy her creative inclinations. It was her transition to the luxury sector that truly aligned with her passions. Perrotta's journey reflects resilience and adaptability, turning personal interests into a professional powerhouse. Today, she stands as a symbol of cross-cultural success in global luxury markets.

Perrotta's early professional experiences laid a solid foundation for her illustrious career in luxury. Starting in sales at RCS Media Group, she developed key skills in communication and client relations. Her stint at General Motors further sharpened her business acumen in competitive environments. However, these positions felt disconnected from her true calling. The turning point arrived when she joined DoDo and Pomellato, prestigious jewelry brands under the Kering Group. At Pomellato, she implemented the wholesale strategy for Northern Italy, overseeing distribution networks and dealer selections. She organized promotional campaigns and high-level events, gaining hands-on experience in luxury operations. This role ignited her love for jewelry, viewing pieces as narratives of heritage and emotion. Perrotta's contributions helped expand these brands' reach within Italy. Her 20 years of cumulative experience in sales, marketing, public relations, business development, and event management began to crystallize here, setting the stage for international ventures.

In 2017, Perrotta made a bold move to Dubai, expanding her horizons in one of the world's most opulent markets. This relocation marked a significant achievement, as she introduced Europe's finest jewelry and fashion brands to the UAE. Leveraging her Italian roots, she bridged cultural gaps between European luxury codes and Middle Eastern preferences. Perrotta served as the exclusive distributor for Paola Graglia, an Italian fashion company, in Dubai. She also led the opening strategy for Imperial Fashion in the UAE, ensuring seamless market entry. Collaborations with local giants like Damas Jewelry benefited from her strategic vision. Her skills in business planning, partnership identification, and marketing strategies shone through. Organizing exhibitions, private events, gala dinners, and press tours became her forte. This phase demonstrated her ability to translate European elegance into actionable initiatives for vibrant markets. Perrotta's efforts not only boosted brand visibility but also fostered lasting cultural exchanges in luxury.

Building on her Dubai success, Perrotta launched Anna Perrotta International Advisory Partners in 2024 to assist international companies with growth strategies in the UAE. This advisory firm focused on defining and implementing expansion plans tailored to the region. Her expertise in market analysis and operational initiatives proved invaluable for clients. Perrotta's network, built over years in luxury, enabled identification of acquisition and partnership opportunities.

She emphasized adapting European standards to local contexts for sustainable growth. This venture highlighted her entrepreneurial spirit and commitment to bridging global markets. Clients received comprehensive advice on distribution, promotions, and high-impact events. Perrotta's hands-on approach ensured practical, results-driven strategies. The firm's success paved the way for her next major endeavor. It solidified her reputation as a go-to expert for luxury expansions in the Middle East.

In 2025, Perrotta established Artemis Luxe, a full-service marketing agency specializing in brand building and experiential marketing for luxury brands and large corporations. Based in Dubai with European outreach, the agency connects brands seamlessly with consumers through events, experiences, and storytelling. Services include brand consultancy and strategic PR, social media management and storytelling, influencer marketing, VIP relations and press office, and event management. Artemis Luxe adapts the "European Code of Luxury" to UAE and GCC markets, respecting heritage while tailoring to regional sensibilities. Perrotta's philosophy views luxury as emotional architecture, emphasizing authenticity and connection. The agency crafts immersive experiences for high-end fashion and jewelry clients. Artemis Luxe extends to cultural events and high-profile sectors. This launch represents her vision of making luxury accessible and engaging.

Anna Perrotta, through her luxury marketing agency Artemis Luxe, has established the Artemis Luxe Women Advisory Board as a powerful vision of strength, deeply rooted in her and the brand's passion for global female leadership. This board brings together influential, purpose-driven women from diverse corners of the world, fostering a platform for collaboration that transcends borders and industries. Designed to unite powerful female voices, it aims to create opportunities that empower women professionally, creatively, and personally, reflecting Perrotta's belief that empowered women can elevate the entire world. Beyond mere networking, the Advisory Board champions initiatives supporting women's empowerment, aligning with Artemis Luxe's philosophy of refined aesthetics and meaningful impact. Under Perrotta's guidance, it transforms luxury into a force for positive change, celebrating ambition, confidence, and limitless potential.

Perrotta's accolades and future aspirations underscore her lasting impact on luxury. In 2025, she received the Woman Entrepreneur of the Year award from CIOThink for her visionary leadership and cultural influence. This honor recognized her role in blending refinement, passion, and purpose in the UAE. Editorials in UAE Stories, Gulf Heritage, Gulf Magazine, Emprelle, and CIOThink highlight her journey. Perrotta hopes to expand Artemis Luxe globally, crafting unforgettable experiences. She advises pursuing passion with courage and never giving up. Her legacy focuses on bringing magic to the world through beauty and storytelling. Challenges taught her the value of mutual respect in partnerships. Success, for her, means fulfillment beyond finances. As women rise under her guidance, the world rises with them, marking Perrotta as a true visionary.