In the whirlwind of new faces that flood fashion each season, Irena Bozic stands apart—quietly, deliberately, and impossibly cool. The Croatian beauty glides between Paris, Milan, Hamburg, and Istanbul, collecting the kind of blue-chip bookings that whisper power rather than scream it. While others chase trends, she’s busy writing her own chapter—one poised stride, one razor-sharp editorial at a time.
Irena Bozic brings a fresh, confident edge to Guess’s latest collection. The star piece is a strapless burgundy mini dress in glossy stretch fabric that fits like a second skin, finished with a dramatic burst of dyed ostrich feathers across the bust – a bold update of the brand’s classic party-girl aesthetic. Gold Guess jewelry, including the signature pendant necklace and matching bracelet, plus delicate gold lace-up sandals, keep the look luxurious without overdoing it. The rich red against the muted tones of historic stone creates instant drama, while the soft natural light gives everything a polished, high-end glow. Irena’s sharp features and cool, composed expression give the outfit exactly the right balance: sexy and playful, but never trying too hard.
The location couldn’t be better: historic stone staircases and soft lakeside light frame Irena Bozic perfectly, making the rich burgundy pop while adding timeless European elegance. Her beauty is the ideal complement: tall, naturally poised, with the kind of effortless grace that turns bold fashion into something instantly chic. Long legs and a lean, balanced silhouette give the feather-trimmed mini that perfect runway-to-real-life fit. Clean, glowing skin, sharp liner, and a matte lip in the exact dress shade keep the glamour modern and expensive. The result is pure Guess: unapologetically sexy, instantly recognizable, and worn by a model who makes every high-impact look feel completely natural and wearable.
Iuliia Gigina delivers exactly what Guess and Marciano demand: polished, sexy, and instantly shoppable. Working with the soft overcast light, she bathes Irena Bozic in a flattering glow that makes the burgundy Marciano dress and gold Guess accessories look expensive from every angle, while keeping the mood effortlessly luxurious rather than overproduced.
Gigina’s framing is pure editorial gold—she uses the villa’s grand staircases, balustrades, and lake views as elegant props that guide the eye straight to the product. Clean lines, balanced negative space, and relaxed yet confident poses give the images that signature Guess/Marciano blend of European sophistication and California cool.
The color grading seals the deal: rich reds stay vibrant against muted stone and greenery, textures (feathers, glossy fabric, metallic jewelry) are tack-sharp, and every shot feels ready to drop on Marciano feeds tomorrow. Gigina proves once again why top brands trust her to make bold pieces look both aspirational and completely wearable.
Makeup artist Valeria Iovino keeps the beauty look clean, modern, and perfectly matched to the Guess/Marciano aesthetic. Skin is flawless and luminous with a lightweight, radiant foundation and just a hint of contour; eyes are defined by a razor-sharp black wing and coated lashes, while lips steal the show in a rich matte burgundy that mirrors the dress exactly. A touch of clear gloss in the center adds subtle dimension, and soft blush gives a natural flush. Hair is styled in loose, glossy waves that move with the breeze—effortless volume, face-framing tendrils, and a slightly undone finish that feels expensive yet lived-in. The result is sultry, polished, and completely wearable, letting the bold outfit shine while still looking undeniably high-fashion.
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Credits:
Photo: Iuliia Gigina @gigina_ph
Model: Irena Bozic @bozicirena
MUA: Valeria Iovino @ Valeriaiovino_pro
Wearing: Guess @guess, Marciano @marciano
